If You’ve Got It, Flaunt It – But Which “Flaunt” Made the Difference?
OK, before we discuss anything else take your pick for the winning ad. 2 kinds of PPC Ad Writing situations OK. So before I reveal the winning ad, let’s talk about the two fundamental PPC Ad...
View ArticleIt’s Harder Than It Looks
OK, without any other pre-amble, pick the winner of this contest: Got it? Good. Now pick the winner of this contest: So you’re probably wondering, “why the double contest?” Because the feature...
View ArticleIntelligent Tweaking
Tweaking often gets a bad rap when it comes to PPC Optimization. Especially when it’s paid or outsourced PPC optimization. And while this attitude is understandable, it’s also counterproductive. It’s...
View ArticleDo Your PPC Ads Know How to Take “Yes” For An Answer?
The unfortunately salesman who keeps selling after he’s made the sale can often find he’s talked himself out of a deal. That’s called not knowing how to take yes for an answer. And you’d think that...
View ArticlePros Know What to Do When They’re Stuck
Some ads are harder to optimize than others. And some of the hardest involve car sales, because, really, what can you say that’s relevant and credibile? Few will believe your prices are exclusively...
View ArticleWhich element of your offer is most important?
The old newspaper adage is, “Don’t bury the lede” — meaning to put the most interesting and exciting part up front in the headline or lead sentence of your story. If you lead with the less exciting...
View ArticleNot Everyone Likes to Learn (or Read)
If you write for a living and/or consider yourself an avid reader, it’s kind of hard to even imagine this, but really — most people don’t like to read, especially if it’s not reading fiction for...
View ArticleA Catalogue of Synonyms
There is a bit of writing advice that says to never use two words when one will do. Valuable advice, but it rests on knowing when only one word will do, and when more are needed, because sometimes more...
View ArticleDon’t Ignore Best Practices
Best practices have been identified and labelled as such for a reason — because they’ve been found to boost Click-Through Rates often enough to make them a good rule-of-thumb for inclusion in your ad...
View ArticleDon’t Neglect the Obvious
Because we often focus on PPC Ad Writing tips and techniques that go beyond the basics and the obvious, I sometimes feel that we might unintentionally send the wrong message — that readers might feel...
View ArticleMyth Busters: Creative Doesn’t Matter For Conversion Rate Optimization
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles...
View ArticleBoost Media Closes $5 Million Funding Round
SAN FRANCISCO, November 15, 2017 – Boost Media, the world’s largest online marketplace for content creation, moderation and delivery, announced today that it closed a $5 million funding round led by...
View ArticleA best (but rarely used) practice for Paid Search
Large advertisers have thousands and frequently tens of thousands of ad groups that reflect the diverse and complex nature of their businesses. However, usually only 20% – 25% of these ad groups drive...
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